Facebook Marketplace has officially entered the UK Lettings market.
Facebook is integrating with Zoopla and OnTheMarket.
I predicted back in November 2017 that Facebook would be competing with Rightmove. But I didn’t see this partnership coming!
300,000+ Property Listings
ZPG (Zoopla’s parent company) announced that over 10,000 of its members will now receive the benefit of having their rental listings listed on Marketplace. This means listing of almost 300,000 rental properties.
OnTheMarket also made an announcement. They said that Facebook Marketplace integration is another example of how they are increasing exposure of their agents’ properties.
John Milsom, Brand Director of OnTheMarket plc, says:
“We are excited to be working with Facebook Marketplace and to be a listing partner.”
“We believe the quality of OnTheMarket agents’ property content integrated with the considerable scale and reach of Facebook Marketplace’s brand and service is a perfect fit.”
Charlie Bryant, MD of ZPG Property Services commented:
“This is great news for our agent members who will now get wider distribution of their listings as well as increased brand exposure with people looking for property to rent on Facebook Marketplace.”
Adding, “We’re pleased to be working with Facebook and look forward to the value this integration will bring to our partners.”