Facebook Marketplace Enters the UK Lettings Market

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Facebook Marketplace has officially entered the UK Lettings market.

Facebook is integrating with Zoopla and OnTheMarket.

I predicted back in November 2017 that Facebook would be competing with Rightmove. But I didn’t see this partnership coming!

300,000+ Property Listings

ZPG (Zoopla’s parent company) announced that over 10,000 of its members will now receive the benefit of having their rental listings listed on Marketplace. This means listing of almost 300,000 rental properties.

OnTheMarket also made an announcement. They said that Facebook Marketplace integration is another example of how they are increasing exposure of their agents’ properties.

John Milsom, Brand Director of OnTheMarket plc, says:

“We are excited to be working with Facebook Marketplace and to be a listing partner.”

“We believe the quality of OnTheMarket agents’ property content integrated with the considerable scale and reach of Facebook Marketplace’s brand and service is a perfect fit.”

Charlie Bryant, MD of ZPG Property Services commented:

“This is great news for our agent members who will now get wider distribution of their listings as well as increased brand exposure with people looking for property to rent on Facebook Marketplace.”

Adding, “We’re pleased to be working with Facebook and look forward to the value this integration will bring to our partners.”

Facebook has started rolling out new capabilities in its Marketplace section, specifically aimed at Letting Agents. Currently available in the US only, the new features let property managers list their rental inventory and enable potential tenants to browse listings on Marketplace. Potential renters can use filters like property type, price range, bedrooms, bathrooms, square footage and pet friendliness to find what they want and then fill out a short form with their contact information. The letting agent can then use these details to contact the tenant. A few things to know about listing rental properties on Marketplace: • Agents cannot list properties for sale • Rental listings will appear only on Marketplace, not on a Facebook Page (unless deliberately shared to a Page). • Marketplace just connects the listing owner and renter. Facebook does not participate in any transaction. • By default, Marketplace shows listings within 40 miles of a person's location. People can change this setting as needed when they search for housing. There are currently no known timescales for when (or if) these features will become available in the UK, but that doesn’t stop agents using Facebook. I have already consulted with agents on how to find landlords and tenants using Facebook alone. As more agents adopt these strategies, reliance on property portals like Rightmove and Zoopla could soon become a thing of the past.