Facebook Marketplace for Letting Agents

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Last year Facebook announced new features in Marketplace for listing property rentals. It was initially being tested in the US, but now some of the features are available here in the UK too.

The good news first…

Right now you can list properties to rent (or for sale) on Facebook Marketplace.

You can include a headline for the property, the price, location, a description and up to 10 photos. And it is FREE to use.

Oh and that’s not all…

Marketplace also has notifications that tell Facebook users about similar products. This means that if someone has been viewing properties and you add your listings they will get notified if your properties are similar to the one they looked at.

Facebook Marketplace Notifications for Property Rental

If this all sounds too good to be true, let me give you the bad news.

Facebook Marketplace for Letting Agents

The bad news (and this really sucks)

At the time of writing, the ability to list properties on Marketplace can only be done through a Personal Facebook Profile. This means they need to be listed by an individual and cannot be listed by your Facebook Business Page.

This will hopefully change soon, but for now it might be good to get key members of your team posting your stock in Facebook Marketplace.

Facebook has started rolling out new capabilities in its Marketplace section, specifically aimed at Letting Agents. Currently available in the US only, the new features let property managers list their rental inventory and enable potential tenants to browse listings on Marketplace. Potential renters can use filters like property type, price range, bedrooms, bathrooms, square footage and pet friendliness to find what they want and then fill out a short form with their contact information. The letting agent can then use these details to contact the tenant. A few things to know about listing rental properties on Marketplace: • Agents cannot list properties for sale • Rental listings will appear only on Marketplace, not on a Facebook Page (unless deliberately shared to a Page). • Marketplace just connects the listing owner and renter. Facebook does not participate in any transaction. • By default, Marketplace shows listings within 40 miles of a person's location. People can change this setting as needed when they search for housing. There are currently no known timescales for when (or if) these features will become available in the UK, but that doesn’t stop agents using Facebook. I have already consulted with agents on how to find landlords and tenants using Facebook alone. As more agents adopt these strategies, reliance on property portals like Rightmove and Zoopla could soon become a thing of the past.