Facebook is entering the world of original content with its new ‘watch tab’ and ‘ad break’ features.
The Wall Street Journal reported that Facebook is going into 2018 “willing to spend as much as $1 billion” on original video content and prepared to pay up to $3 million per episode for ‘centerpiece’ shows.
Initially rolling out in the US, the Facebook watch tab will soon go global and there are plans for more content creators to be able to profit from it…
At the time, VP of media partnerships Nick Grudin told The Verge in an email, “We’re funding these shows directly now, but over time we want to help lots of creators make videos funded through revenue sharing products like Ad Break.” Eventually, Facebook wants to pay nothing for the original shows, instead offering the creators a 45 percent share of their ad revenue.
Facebook: “a place where people can come together around video”
Facebook gave the following statement to Business Insider, from VP of media partnerships Nick Grudin:
“Our goal is to make Facebook a place where people can come together around video. To help get there, we’re supporting a small group of partners and creators as they experiment with the kinds of shows you can build a community around — from sports to comedy to reality to gaming. We’re focused on episodic shows and helping all our partners understand what works across different verticals and topics.”
Getting paid for your Facebook content
Grudin added: “We’re funding these shows directly now, but over time we want to help lots of creators make videos funded through revenue sharing products like Ad Break.”
In 2012, YouTube opened the doors to its partner program, so that everyone creating videos could earn a percentage of its advertising revenue. Earlier this year, YouTube changed it rules so that only creators with over 10,000 lifetime views on their channel can switch on its monetisation options.
I am expecting that when Facebook rolls out its ‘Ad Break’ feature this will work in a similar, and give page owners the ability to get paid through advertising on their content (instead of paying to get their content seen!)