Instagram Usage
#1 – One in three internet users now uses Instagram
#2 – Instagram has over 400 million active users each day
#3 – More than 60% of Instagram users log in daily
#4 – The average user aged 25 and over spends 24 minutes per day on Instagram. Those under 25 spend 32 minutes per day
#5 – 51% of Instagram users are male and 49% are female
#6 – The average Instagram accounts grows by 16% per month
#7 – In the last month, over 50% of businesses on Instagram produced an Instagram Story
Engagement on Instagram
#8 – Engagement levels with brands on Instagram are 10 times higher than Facebook
#9 – There are 4.2 billion likes daily on Instagram
#10 – Our brains process visual content 60,000 times faster than text, making Instagram’s image and video feed easy to consume and engage with
#11 – Using #Hashtags on Instagram makes it easy for new people to discover your brand (Posts with at least 1 hashtag gains 12.6% more engagement)
#12 – Engagement levels with brands on Instagram are 84 times higher than Twitter
#13 – The average Instagram user misses 70% of the content in their newsfeed
#14 – Adding a location sticker or hashtag may get you included on Instagram’s ‘Explore’ tab, helping more people to discover you
#15 – Instagram shares its advertising platform with Facebook and businesses can publish promoted content and boosted posts across both platforms
#16 – The average engagement per post on Instagram has grown by 416% compared to two years ago.
