Instagram: 16 Reasons Your Business Should Be Using It

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Instagram Usage

#1 – One in three internet users now uses Instagram

#2 – Instagram has over 400 million active users each day

#3 – More than 60% of Instagram users log in daily

#4 – The average user aged 25 and over spends 24 minutes per day on Instagram. Those under 25 spend 32 minutes per day

#5 – 51% of Instagram users are male and 49% are female

#6 – The average Instagram accounts grows by 16% per month

#7 – In the last month, over 50% of businesses on Instagram produced an Instagram Story

Engagement on Instagram

Engagement on Instagram

#8 –  Engagement levels with brands on Instagram are 10 times higher than Facebook

#9 – There are 4.2 billion likes daily on Instagram

#10 – Our brains process visual content 60,000 times faster than text, making Instagram’s image and video feed easy to consume and engage with

#11 – Using #Hashtags on Instagram makes it easy for new people to discover your brand (Posts with at least 1 hashtag gains 12.6% more engagement)

#12 – Engagement levels with brands on Instagram are 84 times higher than Twitter

#13 – The average Instagram user misses 70% of the content in their newsfeed

#14 – Adding a location sticker or hashtag may get you included on Instagram’s ‘Explore’ tab, helping more people to discover you

#15 – Instagram shares its advertising platform with Facebook and businesses can publish promoted content and boosted posts across both platforms

#16 – The average engagement per post on Instagram has grown by 416% compared to two years ago.

Instagram Usage