Don’t Advertise, Add Value

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Here is the big, important thing that I think so many people miss when it comes to content creation…

You don’t want to advertise. You want to add value.

Advertising is basically just saying buy my stuff, buy my stuff, buy my stuff.

The intent underneath every advert is buy my stuff, but if to want be truly successful in business you need to do more than ask people to buy from you. The most successful businesses are the ones that solve a problem.

If your intent is to solve a problem and to help people, then those people will happily buy your stuff and in many cases you won’t even have to ask for the order.

When you deliver value, you will discover your audience start asking how can they work with you. How different is that, compared with having to constantly hunt for leads?

If you think about it logically almost everyone likes to buy stuff, especially if it’s stuff that helps them. But there’s a big difference between wanting to buy stuff and wanting to be sold to. I don’t know anyone who likes to be sold to.

So here’s my question… When it comes to creating content on social media, which one are you doing?

Are you focusing on adding value to your audience? Are you focusing on building a community around you, around your passion, around your business? Or, are you making the mistake that so many people do by thinking social media is just another ad platform.

You need to focus on social, NOT media.

There are businesses that think “I’m going to do the things that I’ve been doing for 5, 10, 15, 20 years on all these other platforms, and I’m just going to bring them into social space.”

That is completely the wrong thing to do.

Imagine you have invited a group of people around your house for a dinner party or you’ve met a group of friends down at the pub. One person walks in and all they do is go around to every single person in that party or in that pub, put a business card in their hands and say, “Do you want to buy my stuff?”

Is that someone people are going to want to spend their evening with?

Now think about this… Why did you join social media platforms, such as Facebook, Instagram or Twitter?

Was it because you wanted to have people come to you and say “buy my stuff”? Or was it because you wanted to connect with your friends and other likeminded people?

I suspect it was because you wanted the connection with people like you. This is why people join social media platforms and it is critical to remember this because that’s why everybody else joins social platforms too.

If you’re running a business and you’re using social media for that business, I go back to my original message…

Don’t advertise, add value.