Facebook Testing Context to Help You ‘Read, Share and Trust’

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Are you sick of clickbait and misleading headlines? So is Facebook and it has led to them starting a new test to give audiences more context on the articles they see in their News Feed.

Combatting Clickbait

Facebook already has a system for detecting clickbait headlines after a link is shared. The world’s largest social network identifies the individual stories, as well as the Pages and web domains that consistently post or share links with clickbait headlines and reduces the distribution of their posts in News Feed.

Why? Because Facebook wants people to have a quality user experience and see stories they are interested in.

Adding Context

The new feature Facebook is testing is designed to provide users with more information about articles so that they can make an informed decision about which stories to read, share, and trust.

Facebook says it ‘reflects feedback from our community, including many publishers who collaborated on its development’ and that the additional information will help users the credibility of stories in their newsfeed.

The feature will add a button that users can tap to easily access additional information without leaving Facebook.

It will show additional contextual information pulled from across Facebook and other sources, such as Wikipedia, trending articles and other articles about the same topic.

Facebook will also make users aware when there is a lack of additional information available.

Article Context

Posted by Facebook on Wednesday, 4 October 2017

How will this impact your Facebook page?

Facebook are advising that that most Pages won’t see any significant changes to their distribution in the News Feed.

Staying Relevant

If you want to maximise your organic Facebook reach, it is essential to post content that is relevant to the people who follow your page.

Facebook always tries to show people the recent content that is most pertinent to them (this includes boosted posts and adverts).

Relevance score is calculated based on the positive and negative feedback Facebook expects your content to receive from its target audience.

When using boosted posts and adverts, the higher an ad’s relevance score is, the less it will cost to be delivered.

In other words…

Greater relevancy = greater reach

So, the moral of this story? Create the content your audience wants to consume, or better yet, the content they want to share with their friends.